Privacy Policy

Last Updated: September 20, 2026

This Privacy Policy describes how HONG KONG WANSEN TOKSTAR LIMITED, operating the Falerina website (“Falerina,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes your personal information when you visit, use our services, make a purchase from www.falerina.com, or otherwise communicate with us.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Falerina is operated by:

HONG KONG WANSEN TOKSTAR LIMITED
Unit 1203, 12/F, Tower 2, China Hong Kong City
33 Canton Road, Tsim Sha Tsui, Hong Kong

Customer Support: support@falerina.com

2. Personal Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

Information You Provide Directly

This may include:

• Name

• Billing address

• Shipping address

• Email address

• Telephone number

• Order and purchase information

• Account information

• Customer service communications

• Information submitted through forms on our website

Payment information may be processed by our payment service providers. We do not necessarily receive or store complete payment card details.

Information Collected Automatically

When you visit or use our website, we and our service providers may automatically collect information such as:

• IP address

• Browser type

• Device type

• Operating system

• Device identifiers

• Website activity

• Pages viewed

• Products viewed

• Search activity

• Products added to cart

• Checkout activity

• Purchase events

• Referral URLs

• Advertising interactions

• Cookie and similar technology identifiers

3. How We Use Personal Information

We may use personal information to:

• Provide and operate our website

• Process and fulfill orders

• Arrange shipping and delivery

• Process payments and refunds

• Provide customer support

• Communicate with you about your order

• Detect and prevent fraud, abuse, and security incidents

• Improve our website, products, and services

• Analyze website performance

• Measure advertising performance

• Provide, personalize, and optimize advertising

• Conduct marketing and retargeting where permitted by applicable law

• Comply with legal and regulatory obligations

• Protect our rights, customers, and business

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, APIs, scripts, local storage, and similar technologies to operate our website and understand how visitors use it.

These technologies may be used for:

• Essential website functionality

• Shopping cart and checkout functionality

• Security and fraud prevention

• Analytics

• Advertising measurement

• Attribution

• Advertising personalization

• Retargeting

• Website and advertising optimization

Where required by applicable law, non-essential advertising or analytics technologies will be used only after appropriate notice and consent.

You may be able to manage your preferences through the cookie banner or privacy preference controls available on our website.

5. Advertising and AppLovin

We may work with advertising and measurement partners to promote Falerina and measure the effectiveness of our advertising.

One of these partners is AppLovin.

We may use AppLovin advertising technologies, including pixels, cookies, scripts, APIs, and similar technologies, for purposes including:

• Advertising attribution

• Measuring advertisement effectiveness

• Understanding customer interactions with advertisements

• Retargeting and interest-based advertising where permitted

• Campaign optimization

• Fraud prevention

• Improving advertising technologies and services

Depending on your interaction with our website and your privacy choices, information collected or shared in connection with AppLovin may include information such as:

• Device and browser information

• IP address

• Device or advertising identifiers

• Website browsing activity

• Search activity

• Products viewed or considered

• Add-to-cart activity

• Checkout activity

• Purchase and transaction events

• Advertising interactions

• Certain contact or identifier information where permitted and appropriately disclosed

We do not intend to provide AppLovin with sensitive personal information or protected health information for advertising purposes.

Where required by law, we obtain appropriate consent before activating AppLovin advertising technologies or sharing personal information for personalized or interest-based advertising.

For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy/

6. Other Service Providers and Third Parties

We may disclose personal information to service providers and business partners that help us operate our business, including providers of:

• Ecommerce platform services

• Payment processing

• Order processing

• Shipping and logistics

• Customer service

• Website hosting and infrastructure

• Fraud prevention

• Analytics

• Advertising and marketing

• Information technology and security

Our ecommerce store is hosted using Shopify. Shopify may process personal information in connection with providing ecommerce services to us.

We may also use advertising and analytics partners such as Google, Meta, AppLovin, or other providers depending on the services and marketing technologies enabled on our website.

Each third party may process information according to its own privacy policy and applicable contractual and legal requirements.

7. Advertising Choices

Depending on where you live, you may have rights to opt out of certain uses or disclosures of your personal information for targeted or interest-based advertising.

Where required, our website provides mechanisms through which you can:

• Accept or reject non-essential cookies

• Manage advertising preferences

• Withdraw consent

• Opt out of certain targeted advertising activities

Your browser, device, or operating system may also provide privacy controls that affect advertising technologies.

Where legally required and technically supported, we will respect applicable privacy preference signals.

8. Your Privacy Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to:

• Request access to your personal information

• Request correction of inaccurate personal information

• Request deletion of personal information

• Request information about how personal information is used or disclosed

• Withdraw consent where processing is based on consent

• Object to or restrict certain processing

• Opt out of certain targeted advertising or certain sales/sharing of personal information where applicable

• Receive a copy of certain personal information

• Lodge a complaint with an appropriate data protection authority

These rights may be subject to exceptions and limitations under applicable law.

To submit a privacy request, contact:

support@falerina.com

We may need to verify your identity before completing certain requests.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business and transaction records, resolving disputes, preventing fraud, enforcing agreements, and satisfying legal obligations.

Retention periods may vary depending on the type of information and applicable legal requirements.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.

11. International Data Transfers

We operate an international ecommerce business and may use service providers located in different countries.

As a result, personal information may be processed or stored in jurisdictions outside the country where you reside. Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

12. Children's Privacy

Our website and products are intended for a general adult audience and are not directed specifically to children.

We do not knowingly use AppLovin advertising technologies in connection with individuals whom we know are children as defined by applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us at support@falerina.com.

13. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy or security practices of third parties. We encourage you to review their privacy policies before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, services, legal requirements, or other operational needs.

The updated version will be posted on this page with a revised “Last Updated” date.

15. Contact Us

For questions, privacy requests, or concerns regarding this Privacy Policy, please contact:

HONG KONG WANSEN TOKSTAR LIMITED
Unit 1203, 12/F, Tower 2, China Hong Kong City
33 Canton Road, Tsim Sha Tsui, Hong Kong

Email: support@falerina.com